IFBH Accelerates Functional Beverage Strategy, Building Its “Second Growth Curve”

With the rapid growth of the functional and health beverage markets, international brands are competing for new-generation consumers through product innovation and cultural connections.

On September 22, under the leadership of CEO Mr. Pongsakorn Pongsak, IFBH Limited (“IFBH,” 6603.HK) officially launched two new electrolyte beverages under its brand INNOCOCO, and announced the appointment of Asia’s top-popularity group 时代少年团 (Teens in Times) as its first Asia-Pacific brand spokesperson.

This milestone reflects IFBH’s expansion from a single coconut water brand to a diversified product portfolio, accelerating the creation of its second growth curve.

Enriching Product Portfolio to Strengthen Resilience

For years, IFBH has relied on premium Thai raw materials and a mature supply chain to establish “IF” Coconut Water and ‘Innococo’ Coconut Water as benchmarks for natural healthy beverages in Asia.

By retail sales, IFBH has consistently ranked first in the Chinese mainland coconut water market and is the world’s second-largest coconut water company.

While consolidating its leading position in coconut water, IFBH is actively expanding into other beverage categories and driving product diversification. The launch of the new electrolyte beverages and the brand refresh mark INNOCOCO’s transformation from being recognized for “authentic coconut water, healthier” to becoming a leader in the next generation of functional beverages.

The new electrolyte beverages are made with REAL coconut water, rich in vitamin B complex and enhanced with DOUBLE ELECTROLYTES for faster hydration and better suitability for sports and high-energy occasions. At the same time, through the endorsement of 时代少年团 (Teens in Times), INNOCOCO gains widespread attention from younger consumers and builds cultural resonance with Gen Z and Gen Alpha, laying strong brand momentum from the very beginning.

Strong Operational Results Driving Market Performance

Against the backdrop of increasing premiumization and diversification in China and Asia-Pacific beverage markets, IFBH is leveraging new categories, new endorsements, and new channels to accelerate the “product innovation + brand empowerment” growth cycle.

The launch of INNOCOCO’s electrolyte beverages and the endorsement by 时代少年团 mark a solid step forward for IFBH into the functional beverage space beyond coconut water.

Looking ahead, with new product rollouts, endorsement activities, and expanded distribution channels, IFBH is well-positioned to continue leading in premium and functional beverage categories, unlocking greater growth potential.

Thanks to operational achievements, IFBH has also delivered strong performance in the capital markets. The company’s share price rose sharply from a low of HK$30 to as high as HK$40.26.

In fact, IFBH’s success in operations and market expansion has already been validated in its interim results: in the first half of 2025, revenue reached US$94.5 million, up 31.5% year-on-year; profit attributable to owners was US$14.976 million; and adjusted net profit was US$18.9 million, up 13.9%.

The launch of new products and the endorsement of 时代少年团 are expected to further fuel market expectations for IFBH’s future growth.