Innovative Food and Beverage Holdings Limited (“IFBH”), announces the opening of its first-ever IF Cafe in Shanghai, marking a new milestone in the brand’s continued evolution and international growth.
Located on Huashan Road in the heart of Shanghai, IF Cafe introduces a new lifestyle destination inspired by the concept “Rest is More” — bringing together authentic Thai flavours, creative beverages, thoughtful design and moments of everyday connection.
The opening represents a new chapter for IF, extending the brand experience beyond its globally recognized coconut beverages and into a physical space where consumers can experience IF in a new way.
A New Chapter for IF
For more than a decade, IF has been creating refreshing beverages inspired by nature, with coconut at the heart of the brand.
Building on this foundation, IF Cafe brings the IF experience beyond the bottle through a thoughtfully curated menu of beverages and light bites inspired by Thai flavours and contemporary cafe culture.
More than simply a place to enjoy a drink, the cafe has been designed around a simple idea: creating space within a busy day to pause, recharge and enjoy the moment.
Rest is More
At the heart of IF Cafe is the belief that taking a break can make room for something more.
In today’s fast-moving cities, moments to pause can often be overlooked. “Rest is More” reflects IF’s invitation to slow down, reconnect and appreciate the simple moments in between — whether spending time with friends or enjoying a few quiet minutes alone.
At IF Cafe, this philosophy comes to life through the space, menu and overall experience. Because sometimes, a little rest makes a big difference.
Four Signature Drinks. Endless IF Moments.
The IF Cafe menu brings together IF’s coconut expertise and distinctive Thai-inspired flavours through four signature creations.
SUPERCOCONUT
A vibrant combination of IF Coconut Water, blue spirulina and beetroot mousse, creating a colourful and refreshing interpretation of tropical flavours.
TRIO COCONUT
A celebration of coconut in three distinct textures, combining IF Coconut Water, coconut jelly and coconut mousse for a layered coconut experience inspired by the ingredient at the heart of IF.
CHA THAI ON PANDAN CLOUD
Thailand’s iconic milk tea is reimagined as a silky smoothie topped with light coconut-pandan mousse and crunchy coconut flakes — bringing together familiar Thai flavours with a contemporary cafe twist.
GOLDEN MANGO STICKY RICE
Inspired by one of Thailand’s most beloved desserts, this playful creation combines mango smoothie, fragrant sticky rice and delicate coconut mousse, transforming the familiar flavours of mango sticky rice into a refreshing drink.
Thailand’s Iconic Dishes, Reimagined as Drinks
IF Cafe also takes a playful approach to some of Thailand’s most recognizable dishes.Drawing inspiration from Tom Yum Goong, Pad Thai and Crab Curry, the cafe reinterprets these familiar flavours in an unexpected beverage format, inviting visitors to experience another side of Thai food culture through IF’s creative perspective.
These limited creations are available while supplies last.
Thai-Inspired Bites with a Contemporary Twist
Complementing its beverage menu, IF Cafe offers a selection of Thai-inspired light bites that combine familiar flavours with contemporary cafe presentation. Highlights include Larb Loy Crackers, a playful interpretation of the classic Thai dish Larb; Mee Kai Cheek, featuring shredded chicken and noodles tossed in a signature sweet and savoury sauce; and Chicken Sweet Thai Curry on the Bund, a cross-cultural creation pairing fragrant Thai-style curry chicken with soft Chinese-style bao. Together, the food and beverage menu reflects IF Cafe’s approach to bringing Thai inspiration into a modern, accessible and creative cafe experience.
A New Lifestyle Destination in Shanghai
Designed around a modern quick-service concept, IF Cafe offers a welcoming destination for people looking to enjoy a meaningful break in the middle of city life.
Whether stopping by before work, catching up with friends or simply enjoying a quiet moment alone, the cafe invites visitors to experience the IF brand in a more immersive way.
The opening of IF Cafe marks another milestone in IF’s journey as the brand continues to expand beyond beverages and explore new ways to connect with consumers through lifestyle, culture and experience.
By bringing together innovative drinks, Thai-inspired flavours and the philosophy of “Rest is More,” IF Cafe creates a space where even the smallest pause can become a meaningful moment.
Pause. Sip. Stay a little longer.
Rest is More.