IF Coconut Water sponsored in Record Store Day at Bondi Records, engaging with Aussie consumers through an authentic, on-ground brand experience. Record Store Day was created to support independent record stores and celebrate vinyl culture, bringing together artists, collectors, and music communities around the world.
The activation integrated the product naturally into this culturally relevant setting, allowing attendees to experience its real coconut taste in a casual, music-driven environment. This initiative reflects IF’s continued focus on building brand relevance through lifestyle-led consumer touchpoints in key international markets.
